How to write a gallery press release

A press release is defined as a prepared statement about something deemed newsworthy that will be distributed in the news media to gain attention. But any artist can write a press release; the secret is getting it noticed, then published. Here is a press release for a Nester Kruger show at Art Metropole in Toronto.

Here is a press release for a John Storrs show at the Grey Art Gallery. (Is this long press release engaging without an image? ) Here is a press release for a group show at Gallery Nature Morte. Here is a press release announcing a Kathleen Munn exhibition at the AGO. Writing press releases for exhibitions is an essential task for any commercial gallery as they often serve as the first introduction to the show for the public, collectors, and most importantly, press.

Press releases can have a major effect on whether people visit, review, and ultimately buy from exhibitions. A press release should get people in the The following press releases are real and were actually used by the artists concerned to publicize their work. Names have been changed for privacy of course. Press Release# 1. This press release was used by a client in New York to get attention to her work based on recognition by a contact at a major bank.

How to write a press release that will get you noticed Tara Reed, author of The Art Licensing Blog, outlines the basics of writing a press release MAKING A MARK A Making A Mark Guide The Art of Writing A Press Release blog post covering the release of the above guide. A press release (PR) is a written or recorded announcement of something newsworthy intended for the media. For artists, they are an effective method of communicating to the media about exhibitions, winning art competitions, charity auctions, and other events.

Showing your art in a gallery or museum; How to Write an Art Press Release. Like most things in life, writing a press release is half science, half art. However, here are the triedandtrue components of a successful art press release: For immediate release: Jun 09, 2005  How to Write a Press Release. Three Methods: Sample Press Releases Making it Pop Mastering the Format Community Q& A.

Start a press release with an attentiongrabbing headline in bold font. Begin the body copy with the date and city that the release is from. Your lead sentence should be a concise summary of the subject

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